Lift Studies
Measure the incremental impact of your marketing campaigns
Active Campaigns
Q1 2025 Brand Awareness Campaign
Jan 1, 2025 - Mar 31, 2025
iROAS
3.2
Reach
2,500,000
Sales Lift
+$2.4M
iROAS
93.2
Incremental Return on Ad Spend
Reach
2,450,000
People reached
Avg Frequency
3.8
Exposures per person
Sales Lift
10.6%
Incremental sales generated
Incremental Lift Breakdown
Metric
Exposed
Control
Lift
Buyers
892.0K
816.0K
9.3%
+9.3%
Dollars
12.4M
11.3M
10.6%
+10.6%
Transactions
1.8M
1.7M
7.8%
+7.8%