Brand Insights
Compare fast food brands across key performance metrics and consumer demographics
Dollars per Transaction
12.58
+3.24%
vs last weekPurchase Frequency
3.9
+4.33%
vs last weekDollars per Individual
49.20
+4.02%
vs last weekTop 10 Consumer States - Ranked by % Dollars
Drill Down
Top Demographics
Age Range
35-44
Household Income Range
$151K+
Gender
F
Ethnicity
Other/Unknown
Demographics Comparison
All Consumers
Dollars per Transaction Index
Top Demographics
Age Range
25-34
Household Income Range
$75K-100K
Gender
M
Ethnicity
Caucasian
Filtered Segment
Purchase Frequency Index
Top Demographics
Age Range
45-54
Household Income Range
$151K+
Gender
F
Ethnicity
Hispanic
Compare by:
Brand Ranking by Dollars per Transaction
Weekly Trend - Q1 2025
Detailed Metrics
| Brand | Dollar Share | Purchase Freq | Avg Transaction | Index |
|---|---|---|---|---|
| McDonald's | 32.5% | 8.2 | $12.59 | 1.07 |
| Taco Bell | 15.8% | 5.4 | $16.40 | 1.03 |
| Burger King | 12.3% | 4.8 | $11.20 | 0.95 |
| Wendy's | 9.7% | 4.2 | $10.85 | 0.92 |
| Chipotle | 8.1% | 3.1 | $18.50 | 1.15 |
| Subway | 7.5% | 3.8 | $9.20 | 0.88 |
| KFC | 6.9% | 3.5 | $11.80 | 0.97 |
| Panera Bread | 4.2% | 2.1 | $14.30 | 1.08 |
| Dunkin' | 2.0% | 2.8 | $5.40 | 0.82 |
| Dave's Hot Chicken | 1.0% | 1.2 | $15.60 | 1.12 |